# Smoke Test Free This file describes how Smoke Test Free looks and sounds. When you design, build or write anything for this brand, follow it: use only the colors and typefaces listed here, and write in the voice it describes. Where a value is given, use it exactly as written. If something is not covered here, say so and ask — do not invent a rule. ## Smoke Test Free ### Introduction An introduction to who we are, what we stand for, and how we present ourselves. #### Who we are The short version, in the brand's own words. Two or three sentences on where the brand came from and what it is for. Written as it would be spoken aloud — this is the first thing anyone reads. #### What we stand for Three ideas behind everything we make and every decision in this guide. #### 01. First belief Name the belief, then state what it rules out. A principle that forbids nothing is decoration. #### 02. Second belief Keep each to a sentence that can be held in mind. #### 03. Third belief Three is usually sufficient. A fourth begins to read as a list. #### About this guide What it covers, and when to consult it. Use this guide for anything produced in the brand's name. If something here is unclear, or a situation is not covered, please ask before inventing a rule. #### Contact Who to ask when the guide does not answer it. Questions about the brand, or need a file that is not here? Write to the brand team.