Moony is a modern digital cash and payments brand that turns complex blockchain infrastructure into something warm, simple, and easy to trust. Built and supported by an independent nonprofit foundation, it focuses on access, inclusion, and everyday usability rather than speculation.

Rooted in the ⍜ symbol and a sunset-to-moonrise narrative, the visual identity leans on clean structure, generous space, and a refined purple core. Subtle tonal shifts and soft detailing create a calm, contemporary system that feels credible for fintech yet friendly and slightly playful in character.

Use the approved artwork at every size. The examples below show the main logo, logomark, and logotype stepping down from large-format applications to compact digital use.

To us at Moony, collaboration starts with clarity. When our logo appears alongside partners, we ensure it is always legible and respectful of space. The clear zone defines the breathing room our brand needs to stay recognizable and consistent, no matter the layout. Whether vertical or horizontal, the spacing standard helps maintain visual harmony in every partnership touchpoint.

When combining the logo with brand colors, always ensure there is ample contrast. These are the approved light and dark combinations.

Do not alter the logo. Avoid the following treatments.