Signature brand color combination
The distinctive brand color balance recommended for every composition.
60%
30%
5%
5%
Color
Define the core palette and the role of each color. Use the approved values consistently across digital and print applications.
Maintain sufficient contrast between text, logos, and backgrounds.
Color combination
The color pairing system defines how the brand palette should be distributed within a layout. Use the primary color for defining moments, supporting colors for balance, and neutrals for readability.
Use the suggested percentages as a guide, and adapt combinations to maintain contrast across product, communication, and marketing surfaces.
Signature brand color combination
The distinctive brand color balance recommended for every composition.
60%
30%
5%
5%
Signature brand color combination
The distinctive brand color balance recommended for every composition.
60%
30%
5%
5%
Signature brand color combination
The distinctive brand color balance recommended for every composition.
60%
30%
5%
5%
Signature brand color combination
The distinctive brand color balance recommended for every composition.
60%
30%
5%
5%
Signature brand color combination
The distinctive brand color balance recommended for every composition.
60%
30%
5%
5%
Logo on color
When combining the logo with brand colors, always ensure there is ample contrast. These are the approved light and dark combinations.
