Logo scale
Use the approved artwork at every size. The examples below show the main logo, logomark, and logotype stepping down from large-format applications to compact digital use.
160px96px64px40px24pxMinimum size 24px
160px96px64px40px24pxMinimum size 24px
Minimum size
Digital Media (Web, App, Social, UI)
Define the smallest size the mark may be used at, so it stays legible everywhere.
| Context | Minimum Width | |
|---|---|---|
| Website UI (navbar, footer) | 96 px |  |
| Favicon / icon only | 32 px |  |
| App icon (symbol) | 48–96 px | |
| Social profile image | 180 × 180 px | |
Partnership
To us at base, collaboration starts with clarity. When our logo appears alongside partners, we ensure it is always legible and respectful of space. The clear zone defines the breathing room our brand needs to stay recognizable and consistent, no matter the layout. Whether vertical or horizontal, the spacing standard helps maintain visual harmony in every partnership touchpoint.
Logo don’ts
Do not alter the logo. Avoid the following treatments.
Don’t stretch or distort the logo.
Don’t outline the logo.
Don’t use unapproved colors.
Don’t apply shadows or effects.
Don’t rotate the logo.
Don’t apply patterns or textures.