The base typography system uses General Sans to mirror the brand’s calm, modern character. Headline styles use General Sans Medium with tight spacing to create a confident, clear presence in key moments. Sub-headline and body copy use the same family for consistency, with increased line height for comfortable reading across product, web, and communication layouts.

Using a single, versatile type family keeps the experience simple and cohesive, ensuring that color, iconography, and layout can carry the brand’s warmth while the typography remains clean, neutral, and highly legible.